Run ads on Facebook Ads Manager Step by Step Guide:

To run ads on Facebook Ads Manager, follow these steps:

Creating Ad Campaigns

1. Create a professional account: Ensure you have a professional account on Instagram and a Facebook page. If you don’t have one, create a Facebook page and link your Instagram professional account to it.

2. Access Ads Manager: Go to Meta Ads Manager, which provides comprehensive tools to create ads on both Instagram and Facebook.

3. Set up ad campaigns: Choose your campaign objective, target audience, budget, and ad format. You can create ads directly from Instagram or Facebook, or use Ads Manager for more advanced options .

Ad Creation Options

You can create ads in three ways:

1: Create ads directly from Instagram: Boost feed posts, Reels, and Stories from your Instagram professional account.

2: Create ads from your Facebook page: Link your Instagram professional account to your Facebook page and create ads that appear on both platforms.

3: Create ad campaigns in Meta Ads Manager: Use Ads Manager for more advanced ad creation and management options.

Managing Ad Preferences

To adjust what ads you see or manage your ad preferences:

Adjust your ad preferences: Visit your ad preferences page to manage interests and profile information.

Update activity information from ad partners: Choose whether to use information based on activity on websites or apps off Meta technologies for ad targeting.

Hide ads from an advertiser: Hide ads or advertisers you don’t find interesting .

Giving Feedback

To give feedback about ads:
 Like Pages and add interests: Help show more relevant ads by liking Pages and adding interests to your profile.

Hide ads: Hide ads you don’t like to influence future ad targeting.

Report an ad: Report ads that violate Advertising Policies.

Types of Ads Campaigns on Facebook & Ista Ads

Facebook offers various ad formats to help businesses achieve their marketing goals. Here are some common types of ads on Facebook:

Ad Formats

1. Image Ads: Use high-quality images to showcase products, services, or brand stories.

2. Video Ads: Engage audiences with video content, including explainer videos, product demos, and brand stories.

3. Carousel Ads: Showcase multiple images or videos in a single ad, each with its own link.

4. Collection Ads: Feature multiple products in a single ad, allowing users to browse and purchase from a mobile-friendly experience.

5. Stories Ads: Reach users through immersive, full-screen ads in Facebook and Instagram Stories.

6. Messenger Ads: Engage with users through sponsored messages, chatbots, and conversational experiences.

7. Lead Ads: Collect leads and generate interest in products or services through simple, easy-to-fill forms.

8. Dynamic Ads: Use data to personalize ads for individual users, showcasing products or services they’ve shown interest in.

Ad Objectives

Facebook ads can be optimized for various objectives, including:

1. Awareness: Increase brand visibility and reach new audiences.

2. Consideration: Drive engagement, website traffic, and lead generation.

3. Conversion: Drive sales, conversions, and measurable results.

Additional Ad Features

1. Targeting options: Use demographics, interests, behaviors, and custom audiences to target specific users.

2. Budgeting and bidding: Set budgets and bid strategies to optimize ad performance.

3. Ad creative options: Use various ad formats, images, videos, and text to create engaging ads.

By choosing the right ad format and objective, businesses can effectively reach and engage their target audience on Facebook.

If you want to learn Meta Business, Facebook Ads, Instagram Ads, Google Ads Campaigns you may join For Digital Marketing Course offered by Udaan Institute of Information Technology. For more details please visit institute website www.uiit.net.